Currently Reading - The Four Steps to Epiphany

I am currently reading "The Four Steps to Epiphany" - a book recommended for one of the cross-faculty modules courses that I have registered for at NUS Business School.The course titled "Launch Pad" is focused on implementing "Lean Start-up" techniques to commercialize some of the patented technologies emanating from NUS research labs. I am collaborating with researches from the School of Engineering to commercialize a revolutionary cancer detection device. The Bio-Engineering lab has been developing optical mammography for breast cancer detection. Optical mammography has certain advantages over conventional X-ray mammography and ultrasound. It is able to provide functional parameters that can better differentiate malignant tumors from benign lesions. It is noninvasive as a low dose near infrared light is used to illuminate the tissue.